New ABCes figures on newspaper websites

July 28, 2009

The Audit Bureau of Circulations Electronics published their new rankings of newspaper websites for the month of June.

Obviously, the higher the number of website visitors, not to mention the amount of time they spend on the site, what they click through on and what features they use, will have an impact on online revenue through advertising.

The Daily Mail was first, with 29,373,379 unique users, an 83% boost on June last year. The Guardian was second with 28,966,942, with the Telegraph a bit further behind on 27,175,233.

The Independent, whose website is widely regarded as a big step down from its competitors, actually suffered a drop in unique users last month, at 9,352,369. However, it still gained a year-on-year rise.

These figures do not tell the whole story by no means – the differing business strategies mean that more users don’t simply translate into higher web revenue: it will depend on many adverts, how much is being charged, how smart that advertising is and whether the websites are charging for any services.