Could Google be the solution to charging online?

Greenslade has a post on Robert Thomson, the managing editor of the Wall Street Journal, who has stated that certain websites – like Google, are ‘parasites or tech tapeworms in the intestines of the internet’, thanks to their profiting from content they don’t produce:

“There is no doubt that’s in the interest of aggregators like Google who have profited from that mistaken perception. And they have little incentive to recognise the value they are trading on that’s created by others.

“Google argues they drive traffic to sites, but the whole Google sensibility is inimical to traditional brand loyalty.

“Google encourages promiscuity – and shamelessly so – and therefore a significant proportion of their users don’t necessarily associate that content with the creator.

Of course, Google also directs vast amounts of traffic to newspaper websites – and Google is providing the advertising, not the newspaper websites. Is this not really any different from a bookshop getting commission when it sells a book by a publisher, rather than consumers going direct to the publisher – something they might not do if they hadn’t come across the book in the shop in the first place?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: