The circulation of the Birmingham Post has dropped from 18,500 to 12,700 since 2000, according to the Audit Bureau of Circulations. Locally, a fully paid circul-ation of less than 7,000 is spoken of. It is understood that options studied by Trinity Mirror, which owns the white-collar morning title, include converting the lossmaking publication into a weekly title. The media group might publish the Birmingham Mail, an evening newspaper with a blue-collar readership, in the mornings instead.
Free papers have also impacted on the daily’s sales – a problem for many newspaper publishing through the week in major cities, which thanks to the volume of people and wide extent of public transport, lend themselves to free papers.